Betsafe is delighted to launch the next phase of our “Passion Overcomes The Odds” creative with Betsafe ambassador and two-weight division UFC World Champion Conor McGregor.
Entitled ‘The Walk of Adversity’, the work features new Betsafe brand ambassadors, Conor McGregor, leading jockey Sam Twiston-Davies, boxer Tony Bellew and stars from Manchester City and Saracens respectively. “The Walk” tells the story of the struggles, adversity and odds faced by each ambassador before they walk out to overcome them in their specific sporting field.
The first release features global star Conor McGregor preparing to walk into the octagon in one of the most brutal combat sports on the planet. Against all the odds the Irish superstar has conquered all before him and it is fitting that the up and coming series begins with the UFC fighter.
Our previous ‘Passion Overcomes The Odds’ campaign did a fantastic job of showcasing the moments when an underdog defies the numbers stacked against them to produce astonishing sporting achievements. With ‘The Walk’, we wanted to take this a step forward and provide a genuine insight into the preparation Betsafe ambassadors put in before they step out to produce these performances in their respective arenas. To be able to bring the likes of Conor, Manchester City, Saracens, Tony and Sam Twiston-Davies together in one concept like this is an achievement we are really proud of.”Nicola Fitton, Managing Director Betsafe UK